Pop-up Shops Take Manhattan
In major cities worldwide during the pre-burst bubble, many independent, street-level retail businesses were priced out of the cool neighborhoods they helped establish. Corporate conglomerates selling luxury goods drove commercial rent into the tens of thousands of dollars.
Many of these shops are simply environmental installations-as-advertising. While Nike, Chanel, Ralph Lauren, Gucci, and others of their ilk still drive many rental markets, it’s shifted a bit here in NYC, where desirable shopping districts such as Soho and Nolita are full of empty storefronts.
From April 8 through May 7, the great LA-based Family Bookstore will run a NYC pop-up bookshop/alternative space in a large Tribeca storefront. The project, called Thirty Days, will also feature an artist conversation series, live bands, performances, author readings, an art exhibition, and art project space. A few highlights include: Albert Maysles in discussion with Peter Sutherland; Kim Gordon and Thurston Moore of Sonic Youth performing as Mirror/Dash; and Will Oldham in discussion with Hugh Nissenson. All events are free and open to the public.
A similarly ambitious project called 121 Temporary Bookshop recently finished its 121-day run in Milan on March 18th. Conceived by the publisher Corraini (of Mantova), and Fabio Castelli of aBook, 121TB offered a highly curated and continuously evolving selection of books on design, architecture, art, photography, fashion, children’s books and illustration and a rich calendar of events and meetings, including a philosophical workshop for children.
By Donna Wingate
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